On a UK crypto advert, “Take 2 mins to learn more” is the last line of the FCA’s prescribed risk warning. It is meant to be a link: per compliance vendor Sedric, it must point to the FCA’s standardised risk summary, lightly customised with details of the specific cryptoasset and the firm.

This is an evergreen explainer; the rules have applied since 8 October 2023.

What does “take 2 mins to learn more” mean on crypto adverts?

The FCA’s June 2023 press release says crypto promotions must include a clear risk warning “such as” this one, clause by clause:

  • “Don’t invest unless you’re prepared to lose all the money you invest.” Size any purchase as money you could lose entirely.
  • “This is a high-risk investment.” Taylor Wessing’s 2025 guide notes cryptoassets are categorised as restricted mass market investments.
  • “You should not expect to be protected if something goes wrong.” That is the FCA’s 2023 example; Taylor Wessing and Sedric’s checklist give “you are unlikely to be protected”. This desk did not read the rule text itself.
  • “Take 2 mins to learn more.” The link to the risk summary.

Where does the warning sit in the FCA rules?

This desk read COBS 4.12A, the FCA release, Taylor Wessing’s guide and Sedric’s checklist on 23 September 2026. COBS 4.12A.1G says the rules require a prescribed form of risk warning on any promotion of a restricted mass market investment; the section was last updated 23/10/2025. The same package brought the 24-hour cooling-off period, the appropriateness test and the refer-a-friend ban.

Frequently asked questions

What is the FCA risk warning for crypto? It is the warning UK crypto promotions must carry. The FCA’s June 2023 example reads: don’t invest unless you’re prepared to lose all the money you invest; this is a high-risk investment and you should not expect to be protected if something goes wrong; take 2 mins to learn more.

Why do crypto adverts say don’t invest unless you’re prepared to lose all the money you invest? Because the FCA requires crypto promotions to carry a clear risk warning, and that sentence opens it. Read it literally: only put in money you could lose entirely. The FCA’s Sheldon Mills said crypto remains largely unregulated and high risk, and that those who invest should be prepared to lose all their money.

Is crypto protected by the FSCS? Do not assume so. The warning itself says you should not expect, or are unlikely, to be protected if something goes wrong. This desk did not read the FSCS’s own rules for this piece, so it makes no firm-by-firm claim; check the risk summary behind the link.

Crypto assets are high risk and largely unprotected by FSCS; nothing here is financial advice. The risk is yours.